HNF has taken a leading role in product development, manufacturing, and sales by securing various character IP (Intellectual Property) licenses, starting with the Kakao Friends license. Building on this experience, we are discovering influential creators, strengthening collaboration with IP creators, and establishing a sustainable growth ecosystem, all while enhancing our ability todevelop original and differentiated IPs.
In addition to IP business, we have successfully launched our in-house home styling brand, and also have expanded into the music and video content industry through our subsidiary, Studio M-Lab. Furthermore, we have entered the office sharing and unmanned cafe franchise industries, offering consumers innovative and integrated space solutions through strong synergy across all our businesses.
With relentless innovation and a spirit of challenge, we strive to go beyond IP marketing to create integrated value across spaces, content, and brands. Our goal is to bring joyful imagination and practical convenience to everyday life as a truly FUN! FUN! global leader.
