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IP COMMERCE

BUSINESS

We create new value of IP with

unique ideas while offering

 the products  optimized for IP.

STORY TELLING

We develop a concept based
on an identity of IP.

LINE UP

Our professionals specializing in overseas sourcing offer a wide range of product lineup.

HIGH QUALITY

We go through a meticulous sampling process with experts specializing in merchandise design.

VALUE CHAIN

We have established a value chain from planning and production to logistics and distribution to ensure price competitiveness.

SALES CHANNEL
MANAGEMENT

We leverage the expertise of our in-house distribution specialists to build optimized sales channel strategies.

We create new value of IP with unique ideas

while offering the products optimized for IP.

  • STORY TELLING

    We develop a concept based on
    an identity of IP.

  • LINE UP

    Our professionals specializing in
    overseas sourcing offer a wide
    range of product lineup.

  • HIGH QUALITY

    We go through a meticulous
    sampling process with experts
    specializing in
    merchandise design.

  • VALUE CHAIN

    We have established a
    value chain from planning
    and production
    to logistics and distribution to
    ensure price competitiveness.

  • SALES CHANNEL
    MANAGEMENT

    We leverage the expertise of
    our in-house distribution
    specialists to build
    optimized sales channel strategies.

IP Merchandising

•Holds the license and supplies OEM products for Kakao Friends, the largest character brand in Korea ( Living category).

•Holds the license for global character brands Disney (2021-present) and Peanuts (2020-present).

•Manages IP licensing for KakaoTalk emoticons of SNS-based creators, such as Odoongi, Nunussi, and Shuya.

HISTORY OF CHARACTER LICENSING

History of character licensing

IP COMMERCE

• Planned and produced in-house home stylingbrands ‘Ogumogu' and '275 Project,' launched for online sales (2025).

• Sold 300,000 units of Peanuts Dance Dance Glass 2P Set (August 2020 - March 2023).

• Sold 200,000 units of Odongi Mochi Body Pillow(November 2021 - March 2023).

• A major seller of Kakao Friends and other character goods via the KakaoTalk Gift Shop.

• Maximized sales and ensured stable revenue through seasonal promotional campaigns.

• Expanded the IP ecosystem by offering high-quality products at competitive prices, enhancing the overallbrand experience.

SALES PARTNERS

Head Office. 3~4F, 57, Gangnam-daero 99-gil, Seocho-gu, Seoul, Republic of Korea 

Logistics. 25, Marudeul-gul 35beon-gil, Gwangju-si, Gyeonggi-do, Republic of Korea 


General Inquiries. info@hnf.co.kr l Business & Partnership Inquiries. sales@hnf.co.kr


©2025. HNF. All Rights Reserved.


Head Office . 3~4F, 57, 

Gangnam-daero 99-gil, Seocho-gu,

Seoul, Republic of Korea

Logistics . 25, Marudeul-gul 35beon-gil,

Gwangju-si, Gyeonggi-do, Republic of Korea


General Inquiries. info@hnf.co.kr

Business & Partnership Inquiries . sales@hnf.co.kr


©2025. HNF. All Rights Reserved.